Reference Materials
Behaviourally Informed Communications Initiative (BICI): Case studies
Details:
Published on: 29th April 2025
Authors: Alice Cline, Ashley Gould
Reference type: Case study
Summary:
The Behaviourally Informed Communications Initiative (BICI) first launched in 2024, with 30+ attendees from a range of different teams bringing a piece of communication to optimise using behavioural science. This collection of case studies helps to outline the real-world application of BICI – including work from screening teams, vaccination teams, as well as Greener Primary Care and Primary Care.
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Behaviourally-Informed-Communicaitons-Initiative-BICI_Case-Studies
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