BSU report: Behaviourally Informed Communications Initiative (BICI)
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Published on: 15th April 2025
- All Wales/National
The Behaviourally Informed Communications Initiative launched in June 2024, with over 35 stakeholders from a range of different teams brining a piece of communication to optimise by applying behavioural science. This report includes information about how the initiative was developed and delivered, including process evaluation insight from cohort attendees and two case studies.
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