Better health through behavioural science: An enabling plan for Wales – summary
This plan describes a route map of important actions that can secure the conditions to enable the more routine and systematic use of behavioural science in services, improvement and innovation, communications, policy and systems approaches that that are aiming for better health and wellbeing.
Developed with a technical and strategic advisory group, and input from our Behavioural Science Community for Wales, the plan draws on regional and international approaches to behavioural science application in health and wellbeing, and describes how, through applying behavioural science in our work, we can get what we aim for more often, and in doing so realise a behavioural dividend that optimises our impact for better health and equity.