BSU interactive tool: Deciding on a target behaviour and target population tool
This quick tool focuses on unpacking the first step ‘Deciding on a target behaviour and target population.’ Identifying, prioritizing, and specifying the behaviour and population to be influenced is important. If we don’t gain a thorough and accurate understanding of the problem, we are less likely to develop interventions that would have the precision and impact to achieve the desired outcomes.
Adopting a systematic approach, as described within this tool, helps in challenging our assumptions about the problem at hand and in preventing us from prematurely jumping to solutions before fully understanding the issue. By working through the steps outlined in this tool, we can produce a robust behavioural specification to guide the collation of behavioural insights, which is the next step in the process of developing an intervention.