BSU interactive tool: How to collect behavioural insights
This tool focuses on step two ‘diagnose’ which involves conducting a behavioural diagnosis using the COM-B model. Once you have decided on a target behaviour for your target population (covered in tool 1) it is important to build a systematic understanding of the influences of that behaviour, in that population, at that time – otherwise known as ‘behavioural insights’. Using behavioural insights will help to ensure you ‘get what you aim for’ from your interventions, more often.