BSU interactive tool: Developing behaviourally informed communications
A behaviour is an action, it’s something that we do that’s measurable. If you’re striving to get individuals or groups within the population to start, stop or change a behaviour this guide can help. Behavioural science can make a powerful contribution to our efforts to improve and protect health and wellbeing.
Communications that have impact are often a critical component of policy and intervention development, as well as contributing to the maintenance and improvement of quality services. Designing and delivering public sector communications through a behavioural lens simply increases the chances of meeting policy objectives and making a difference.
This brief ‘grab-and-go’ guide is for anyone who needs to influence behaviour through communications. Throughout the guide, we share with you what we’re looking for when we review communications from a behavioural science perspective. We advise using a ‘SCALE’ approach to help strengthen communications through the application of behavioural science. The guide aligns with existing communications professional standards such as the OASIS framework, more details can be found in the ‘references and additional sources’ section.