BSU interactive tool: Mapping insights and selecting intervention functions
Applying behavioural science helps to optimise the impact of activities, services, policies, and communications. Developing such interventions that account for, or aim to influence, behaviour involves several steps, as shown in Figure.1; these steps are fully described in the ‘Improving health and wellbeing: a guide to using behavioural science in policy and practice’.
You may be picking up this guide after having read or used tools 1 and/or 2, if so, you should have: (a) a behavioural specification with clearly defined target behaviour and population (b) behavioural insights specific to your behaviour and population. If you haven’t read or used tools 1 and 2 but have some behavioural insights that you’d like to use, this tool will work for you too.
In this tool, we’ll start by reviewing the insights you have, before exploring which types of intervention functions could be useful for changing your target behaviour using the COM-B model (West et al., 2020) and Behaviour Change Wheel (Mitchie et al., 2014).