HPV information resource – research findings October 2023

• All Wales/National

Public Health Wales (PHW) commissioned BMG Research to carry out qualitative research to assess vaccine information needs among young people, to inform co-production of resources about the HPV vaccine.

The aims of this research are:

• To understand what questions, barriers or concerns young people have about the HPV vaccine that should be addressed in the resource.
• To gain insights on the content, style, format, and length of an audio-visual resource that would appeal to young people.
• To ascertain if young people would access an audio-visual resource for vaccine information.
• To understand how young people would want this information to reach them.
• To understand where young people would access an audio-visual resource, including named platforms.