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Vaccine animations: research and audience testing report

Details:

Authors: Social Change

Published on: 1st January 2026

  • All Wales/National

Public Health Wales’ (PHW) Vaccine Preventable Disease Programme (VPDP) has previously commissioned research to support the development of vaccination information resources on the HPV and secondary school–age flu vaccines.

This work generated valuable insights into the formats, styles, and content preferred by young people, leading to the creation of animations for each of these vaccines. Findings showed that young people prefer audio-visual resources (such as animations), particularly when delivered in educational settings like school assemblies and classrooms, alongside supporting materials (e.g., leaflets) that can be shared with parents or guardians.

To build on these insights, PHW commissioned Social Change to conduct focus groups with secondary school students in Years 9 and 10. The aim was to inform the co-production of two additional animations and supporting assets targeting this age group. One animation and accompanying focus group focused on the 3-in-1 booster vaccination (Td/IPV), while the other focused on the MenACWY vaccine. The project began prior to the summer break to engage with Year 9 students shortly after they had received their vaccinations. However, following delays over the summer period, the same cohort was followed into early Year 10 to capture their experiences retrospectively.

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